Why Buy a New Nissan at Singing River Nissan

Singing River Nissan is your home for new Nissan cars, trucks, and SUVs in Florence, AL. From the best-selling Rogue and rugged Frontier to the efficient Altima, the compact Kicks, and the three-row Pathfinder and Armada, our showroom near Muscle Shoals and across North Alabama makes it easy to compare trims, colors, and packages. Every new Nissan is backed by Nissan’s warranty and our factory-trained service team. Browse the inventory above, then build your deal online or visit us for a test drive.

Explore the New Nissan Lineup

Find the new Nissan that fits your life:

•   Nissan Rogue: the popular compact SUV, also available as a Rogue Plug-in Hybrid
•   Nissan Frontier: a capable midsize pickup built for work and play
•   Nissan Pathfinder & Armada: three-row SUVs with room for the whole family
•   Nissan Kicks & Murano: stylish crossovers for city and highway
•   Nissan Altima, Sentra & Versa: efficient, well-equipped sedans
•   Nissan Z & LEAF: the iconic sports car and Nissan’s all-electric hatchback

New Nissan Offers & Financing

Make your new Nissan more affordable. Explore current new vehicle specials and national offers and incentives, plus our military and college grad programs. When you are ready, apply for financing, check What’s My Buying Power, and get pre-qualified with Capital One with no impact to your credit score.

Serving Florence and the Shoals

Singing River Nissan is located at 248 Cox Creek Parkway in Florence, AL, proudly serving new-vehicle shoppers across the Shoals, including Muscle Shoals, Sheffield, Tuscumbia, Killen, Rogersville, and Athens. With a 4.7-star rating from more than 1,500 Google reviews, drivers throughout North Alabama trust us for their next Nissan. Stop by for a test drive or contact our sales team at 256-403-6674.

Frequently Asked Questions

What new Nissan models can I buy in Florence, AL?

Our new lineup includes the Nissan Rogue, Murano, Pathfinder, Armada, Kicks, and Frontier, plus the Altima, Sentra, Versa, and Z, along with electrified options like the LEAF and Rogue Plug-in Hybrid.

Do you have the new Nissan Frontier and Armada in stock?

Yes. You can browse our own new Frontier and Armada inventory right here in Florence, AL, and view current offers on both.

Do you offer new Nissan specials and incentives?

Yes. Check our new vehicle specials and current national offers and incentives, plus military and college-grad programs, for the latest deals.

Can I get financing or check my buying power online?

Yes. Apply for financing, check What’s My Buying Power, and get pre-qualified with Capital One with no impact to your credit score, all online before you visit.

Where are you located and which areas do you serve?

We are at 248 Cox Creek Pkwy, Florence, AL 35630, serving the Shoals and North Alabama, including Muscle Shoals, Sheffield, Tuscumbia, Killen, Rogersville, and Athens.